If you stop and think for a second, women have never really gotten it easy. A look into the past shows us the struggles that took place as women championed for their rights. In the early days, women were merely regarded as wives who were intended to cook, clean, and take care of the kids. They were not allowed to vote while men took on jobs and paid the bills.

Fast forward to our time, women today are provided with independence and opportunities that the previous generation could only dream of. Today, females the world over are making a positive impact in their respective fields and are fast proving their capabilities.

In this day and age where technology has such a pervasive impact, more and more women are embracing this development to help them juggle the challenges of life, family and career.  These independent “21^st century women” are realizing their full potential with roles not just as mothers but as non-compromising businesswomen, sharp and witty advertisers, and visionary extraordinaires.

However, just as women are coming into their own and are being noticed by the world for their potential, they now face an even bigger threat. Their safety! Just flip through the newspaper and it’s not hard to miss stories of women falling victims to snatch thefts, street crimes and robberies.

The crime rates in Malaysia are rising at an alarming rate. There was a dramatic 13.4% increase in violent crimes last year, of which rape cases were up by about 30% and gang robbery by a whopping 160%. The sad reality is that we live in an increasingly violent society in which the fear of crime is ever-present. Personal safety has become an issue of importance for everyone, but especially for women.

If there’s one way to make the world a safer place for women, it is through the introduction of online banking. What’s great about this system is that it allows females to utilize the online services to manage their accounts without having to run to the bank and putting their safety at risk. Nowadays, women can make payments, view accounts, check balances, and apply for credit cards and loans all from the comfort of their home.

Today, digital banking consumers are empowered by the variety of services being offered.  Beyond providing the convenience of transacting online, settling the loan repayments, requesting statement reports and conducting fund transfers. Customers can now enjoy the ease of paying bills and taxes, purchasing tickets for movies or flights, and even shopping online for various products, gifts and services.

Most online banking sites are a very practical tool for professional women, allowing them to automatically track their spending, helping them to budget and set goals, apart from providing insightful charts and reports. The convenience and value added services provided by digital banking have come a long way since its introduction over 10 years ago.

Women can now bid adieu to the hassle of driving out to the bank, hunting for parking spots and joining the long queue thanks to digital banking.  But beyond that, their safety and security must be the main priorities and thanks to the advent of digital banking, they are now presented with an option that looks do just that. Ultimately, the benefits of online banking cater to the needs of modern women in every facet possible.

Enjoy the convenience of digital banking today! Get yourself to the nearest Maybank branch and activate your Maybank2u account now. For more information, visit www.maybank2u.com.