Whether it be Star Wars or The Little Prince, the successful licensing of characters and designs to non-book producers like the toy and clothing industries are a lucrative source of revenue for publishers. The USA and Canada generate 67% of global sales of licensed products, while Western Europe with 22 percent has room for improvement. (Source: The Licensing Newsletter 2009)

In order to grow the trade between licensers and licensees and help the industry continue to network, Friday at the Frankfurt Book Fair (10 – 14 October 2012) will be devoted to Licensing. With a half-day seminar, a tour, and a Happy Hour, the Licensing Day boasts a range of events, which can each be booked or visited individually. (Some require a registration and fee.)

Overview of the programme for the Licensing Day on 12 October 2012 (Friday):

11:00 am – 11:45 am
Frankfurt StoryDrive Conference: “Crossmedia Brand Building: Star Wars”
Hall 4.0 Foyer, Room Europa

12:45 pm – 2:15 pm
Book Fair Licensing & Merchandising Tour
Meeting point: StoryDrive Info Desk, Media & Entertainment Area, Hall 4.0 Foyer

2:30 pm – 5:30 pm
Seminar: The best of both worlds: Publishing meets merchandising
Hall 4.C, Room Entente

6:00 pm – 7:00 pm
Licensing Happy Hour
StoryDrive Lounge, Hall 4.0 Foyer

For inquiry and further information:
www.book-fair.com/licensing

Photo credit: http://www.book-fair.com