Hello from Frankfurt!

My flight from Kuala Lumpur to Frankfurt by MAS was smooth. Had 2 meals and lotsa sleep. Watched Snow White and The Huntsman and went to the loo twice. Haha.

I went for a walk from the Hotel Tourist to Romer and then to Main River, later to Goethe Haus and back to the hotel. I went out at 10am and came back at 6pm. Really had a good walk, took a break drawing Romer’s buildings and of course to have that glass of Latte Machiato. I’ll be heading to Heidelberg tomorrow morning and then to Frankfurt Buchmesse in the evening.

Will write lengthy soon as I get back, I have so many things to share. Will update pictures of Heidelberg tomorrow.



Continue Reading

Licensing Day at the Frankfurt Book Fair

Whether it be Star Wars or The Little Prince, the successful licensing of characters and designs to non-book producers like the toy and clothing industries are a lucrative source of revenue for publishers. The USA and Canada generate 67% of global sales of licensed products, while Western Europe with 22 percent has room for improvement. (Source: The Licensing Newsletter 2009)

In order to grow the trade between licensers and licensees and help the industry continue to network, Friday at the Frankfurt Book Fair (10 – 14 October 2012) will be devoted to Licensing. With a half-day seminar, a tour, and a Happy Hour, the Licensing Day boasts a range of events, which can each be booked or visited individually. (Some require a registration and fee.)

Overview of the programme for the Licensing Day on 12 October 2012 (Friday):

11:00 am – 11:45 am
Frankfurt StoryDrive Conference: “Crossmedia Brand Building: Star Wars”
Hall 4.0 Foyer, Room Europa

12:45 pm – 2:15 pm
Book Fair Licensing & Merchandising Tour
Meeting point: StoryDrive Info Desk, Media & Entertainment Area, Hall 4.0 Foyer

2:30 pm – 5:30 pm
Seminar: The best of both worlds: Publishing meets merchandising
Hall 4.C, Room Entente

6:00 pm – 7:00 pm
Licensing Happy Hour
StoryDrive Lounge, Hall 4.0 Foyer

For inquiry and further information:

Photo credit: http://www.book-fair.com

Continue Reading

Frankfurt Book Fair 2012

My publisher friend, Linda, is going to promote selected books from Malaysia and will be meeting with publishers around the world at Frankfurt Bookfair 2012 for the possibilities to license the books to be published worldwide. In fact she has been doing this not only in Frankfurt but also other bookfairs around the world.

I would love to see, experience and appreciate her noble effort for the past few years and for that I decided to attend Frankfurt Bookfair 2012. My books (hopefully with some merchandise items) will be included and I hope to assist Linda and learn about the licensing process. I hope to find some inspirations too for my next books; more likely in the children and travel category.

I have also been accredited a journalist/blogger pass for the bookfair and am excited to be there and blog about the bookfair on location as well.

For your information, The Frankfurt Book Fair is a meeting place for the industry’s experts. Be they publishers, booksellers, agents, film producers or authors – each year in October, they all come together and create something new.

The Frankfurt Book Fair is the most important marketplace for books, media, rights and licences worldwide. About 7,400 exhibitors from 106 countries, 280,194 visitors and over 10,000 journalists. The history of the Frankfurt Book Fair dates back to the 15th century, when Johannes Gutenberg first invented movable type – only a few kilometres down the road from Frankfurt.

Frankfurt remained the central and undisputed European book fair city through to the 17th century. In the course of political and cultural upheaval, in the 18th century Leipzig then came to play the part. In 1949, that early Frankfurt book fair tradition was given a new lease of life: 205 German exhibitors assembled on Sept. 18-23 in Frankfurt’s Paulskirche for the first post-War book fair.

More than 60 trade-fair years later, the Frankfurt Book Fair is the largest of its kind in the world – and the hallmark for global activities in the field of culture.

Copyright of logo: Frankfurt Book Fair

I hope to blog daily from Frankfurt but before that happens I have yet to find sponsors for flight and accommodation though. Do e-mail me at emilayusof@gmail.com if you are interested to be my sponsor; it can be in monetary form to help me buy tickets or book room as well as buy travelling gadgets/gears or clothing. I can offer banner ad spots on my sidebar for 6 months as well as credit mention on my blog posts.

Continue Reading