Remember Nutella’s #YourNutella campaign that took place last year where you were able to get your name printed on a jar of Nutella? Well, the popular breakfast spread brand is back to exhilarate you once again by bringing forth #Nutellamessenger, a newer, more uplifting variant of #YourNutella. #Nutellamessenger allows you the opportunity to customise your own jars of delicious and creamy hazelnut spread with a personalised message for yourself, or perhaps for that special someone.

Get one today

There are a few ways you can go about this – first, you can be on the lookout for Kombi vans stationed at various shopping malls to purchase the limited edition customised Nutella jars from them. Which malls, you ask? Well, you can head over to IOI Mall from 17 to 19 February, One Utama from 24 to 26 February, and Sunway Pyramid from 1 to 5 March. A bottle is around RM16, label is free.

If you have a busy schedule and are worried that you might miss it, fret not because you can also generate customised labels for the Nutella jar online ( buy your jar at supermarket, print and mount the label yourself) and at selected supermarkets . You can also use this opportunity to come up with motivational messages for yourself. This way, whenever you see the jar with your message of choice on it, you’ll feel inspired!

Join a contest and get one for your someone special!

In fact, why not do this for someone you love and care about? If you want to do things a little differently and stand a chance to make this a truly special moment for someone important, #Nutellamessenger is at your service! To kick things up a notch and stay true to what this campaign means – spreading positivity and joy to others, Nutella is hosting a contest on this blog!

Up to it? The mechanics are simple – all you need to do is share an inspiring story (in no more than 300 words) of someone you care about and you’ll already be in the running! Since this is the digital age, a captioned photo or video (no longer than 30 seconds) capturing inspiring moments with loved ones are also accepted. You will also need to state what message (within 12 characters) should be featured on the jar, and to whom the jar would be dedicated to in your entry on this page.

For example, you can upload a picture of your father being woken up to a homemade Nutella sandwich and say that the message you want on the jar is ‘love u dad!’. You will also need to remember to include these hashtags: #Nutellamessenger and #NutellaSEA in your entry.

The Prize

A customised jar of yummy Nutella with the dedicated message printed on it. There will be 5 lucky winners and the best entry among the 5 winners will also be given an added surprise as the personalised jar of deliciousness will be hand-delivered in a fun and unconventional way to your loved one. They will be surprised with a special performance and have their message serenaded to them by talented local buskers!

Contest Disclaimers

Naturally, terms and conditions do apply, so here they are:

1.  Contest is sponsored by Nutella SEA
2. The contest will run from 20 February 2017 to 20 March 2017. Submissions after 20 March, 11.59 p.m., will not be accepted.
3. Participants must be aged 18 and above.
4. Winners chosen will be at the sole discretion of us unless stated otherwise
5. Participants of the contest must be Malaysian citizens or permanent residents of Malaysia
6. Prizes will only be delivered within West Malaysia
7. The prize is non-transferable. No substitution or cash equivalent of prizes is permitted.
8. Nutella SEA reserves the right to terminate, suspend or amend the contest, without prior notice.
9. By participating, each entrant grants Nutella SEA permission to use his/her name, submission details, and comments for publicity purposes.
10. Messages for winners cannot include the following:
    • Maximum message length is 12 characters inclusive of spaces
    • No endearments are allowed
    • No vulgarities will be accepted
    • Capital letters will not be accepted
    • Numbers will not be accepted
    • Symbols allowed are ‘ ! ? #
    • Only English and Manglish messages are allowed
    • Nutella SEA has the right to reject name or words that are deemed offensive and unacceptable
    • Words or Name related to Religion are not allowed

For more information about the campaign and activities, visit Nutella’s facebook page.

About Nutella

Nutella® was created in 1964 thanks to Mr Michele Ferrero; it was based on the recipe for Giandujot developed in 1946 by his father, Pietro Ferrero – confectioner and founder of Ferrero – in Italy’s Piedmont area. Nutella is made with a meticulous selection of high-quality ingredients and an exacting, artisan-inspired production, which results in the unique hazelnut spread that millions of people around the world love. Nowadays, the popular hazelnut spread with cocoa is available in around 160 countries.

Hello all! One more posts of Italy before I proceed to add more blog posts about my what I have been up to. At the mean time here’s the top 5.

• Ann (312 comments)
• Lya (311 comments)
• jaja (278 comments)
• FARAHANA (221 comments)
• Syuq (47 comments)

As promised, top 3 will get these prizes:

Ann will get a set of Dina Series book in Bahasa Melayu, Dapur Emak Saya and Taman Bunga Emak Saya, published by Karangkraf. This set was meant for Bologna Children’s Book Fair, Italy and a very rare collection.

Lya will get Lil’ Guardian gift set box containing flash cards of Lil’ Guardian and its flower (information on the reverse side of the card)and bookmarks.

Jaja will get receive a complete set of Siri Buku Kraf Bersama Kak Emila.

Congratulations to all! Ann and Lya please e-mail me your mailing address with phone number. I got Jaja’s address already.

I am still thinking of what to give for May, so stay tuned.

I was making some illustrations when I suddenly have the itch to browse the Internet with ‘Emila Yusof’ keyword and landed on pages that wrote about Emila Yusof’s illustrations and books, not to leave behind this blog – emilayusof.com.  And then, I landed on this page where I was nominated for Shorty Awards!

The Shorty Awards honor the best of social media, recognizing the people and organizations producing real-time short form content across Twitter, Facebook, Tumblr, YouTube, Instagram, Vine, and the rest of the social Web. More than 2 million tweet-nominations were sent during the 5th Annual Shorty Awards nomination process. Millions of people visit the Shorty Awards site every year to support their favorite social media content creators by tweeting nominations.

The winners of the 6th Annual Shorty Awards, as chosen by The Academy, will be revealed at the ceremony on April 7th, 2014 at TheTimesCenter at the New York Times building in New York City. Esteemed partners of Shorty Awards include HBO, BArnes & Nobles College, New York Life, A&E Be Original, Univision and Blue.

So, yay! Being one of the nominees feels great!

Following the spontaneous Malay poem that I came up with yesterday, I excitedly open up a new blog in Bahasa Melayu! Here’s the link: emmenulis.blogspot.com.

Do visit me there!

I am hereby happy to announce two winners for the Mother’s Day contest that I’m hosting on April 24. I am offering a flowercake worth RM120 for the 1st winner sponsored by  Bloom2u.com (a well-know online florist in Malaysia) and another flowercake worth RM50 for the 2nd winner sponsored by me.

The first winner is Danny Ahmad! 2nd winner is Mei Yuan. Congrats! Please furnish me with your contact number and your mother’s home address for the flower delivery. You can e-mail the address to: emilayusof@gmail.com

Danny Ahmad:
Mama… I miss you. I wish we could turn back time to 15 years ago.. I wish we can go back to when things were less complicated and we haven’t drifted apart. I miss the time when we make silly jokes and cared naught of the world except our small family. But as we grew older, things changed. As time went by, we harbored ill feelings. None were said but in our hearts we let those feelings stay. We wasted our time not letting things out in the open. We wasted our time dwelling on other unimportant things. We never mended that broken bridge. Until now.. Now, I want you to know how much I miss you. I want you to know I miss the times you nag at me to do well in my studies. I want you to know I miss having you check up on me every hour at night when I’m sick. I want you to know I miss our walks in the park and our ice-cream sessions after our long walk. I miss you Mama and I hope to have all that again before it is too late. I know I can go to the moon and back but nothing can compare to being with you, my one and only mom. I love you Mama.. Your son is home now..

Mei Yuan:
[B]est blooms I reserve only for thee mother,
[L]ovely purple lilacs which will never wither,
[O]n this Mother’s Day, I think warmly of you,
[O]ver the years, you’re always there when I need you,
[M]other, you know you’re irreplacable in my heart,
[S]o, hopefully you’ll like this gift right from the heart!