Remember Nutella’s #YourNutella campaign that took place last year where you were able to get your name printed on a jar of Nutella? Well, the popular breakfast spread brand is back to exhilarate you once again by bringing forth #Nutellamessenger, a newer, more uplifting variant of #YourNutella. #Nutellamessenger allows you the opportunity to customise your own jars of delicious and creamy hazelnut spread with a personalised message for yourself, or perhaps for that special someone.

Get one today

There are a few ways you can go about this – first, you can be on the lookout for Kombi vans stationed at various shopping malls to purchase the limited edition customised Nutella jars from them. Which malls, you ask? Well, you can head over to IOI Mall from 17 to 19 February, One Utama from 24 to 26 February, and Sunway Pyramid from 1 to 5 March. A bottle is around RM16, label is free.

If you have a busy schedule and are worried that you might miss it, fret not because you can also generate customised labels for the Nutella jar online ( buy your jar at supermarket, print and mount the label yourself) and at selected supermarkets . You can also use this opportunity to come up with motivational messages for yourself. This way, whenever you see the jar with your message of choice on it, you’ll feel inspired!

Join a contest and get one for your someone special!

In fact, why not do this for someone you love and care about? If you want to do things a little differently and stand a chance to make this a truly special moment for someone important, #Nutellamessenger is at your service! To kick things up a notch and stay true to what this campaign means – spreading positivity and joy to others, Nutella is hosting a contest on this blog!

Up to it? The mechanics are simple – all you need to do is share an inspiring story (in no more than 300 words) of someone you care about and you’ll already be in the running! Since this is the digital age, a captioned photo or video (no longer than 30 seconds) capturing inspiring moments with loved ones are also accepted. You will also need to state what message (within 12 characters) should be featured on the jar, and to whom the jar would be dedicated to in your entry on this page.

For example, you can upload a picture of your father being woken up to a homemade Nutella sandwich and say that the message you want on the jar is ‘love u dad!’. You will also need to remember to include these hashtags: #Nutellamessenger and #NutellaSEA in your entry.

The Prize

A customised jar of yummy Nutella with the dedicated message printed on it. There will be 5 lucky winners and the best entry among the 5 winners will also be given an added surprise as the personalised jar of deliciousness will be hand-delivered in a fun and unconventional way to your loved one. They will be surprised with a special performance and have their message serenaded to them by talented local buskers!

Contest Disclaimers

Naturally, terms and conditions do apply, so here they are:

  1.  Contest is sponsored by Nutella SEA
  2. The contest will run from 20 February 2017 to 20 March 2017. Submissions after 20 March, 11.59 p.m., will not be accepted.
  3. Participants must be aged 18 and above.
  4. Winners chosen will be at the sole discretion of us unless stated otherwise
  5. Participants of the contest must be Malaysian citizens or permanent residents of Malaysia
  6. Prizes will only be delivered within West Malaysia
  7. The prize is non-transferable. No substitution or cash equivalent of prizes is permitted.
  8. Nutella SEA reserves the right to terminate, suspend or amend the contest, without prior notice.
  9. By participating, each entrant grants Nutella SEA permission to use his/her name, submission details, and comments for publicity purposes.
  10. Messages for winners cannot include the following:
    • Maximum message length is 12 characters inclusive of spaces
    • No endearments are allowed
    • No vulgarities will be accepted
    • Capital letters will not be accepted
    • Numbers will not be accepted
    • Symbols allowed are ‘ ! ? #
    • Only English and Manglish messages are allowed
    • Nutella SEA has the right to reject name or words that are deemed offensive and unacceptable
    • Words or Name related to Religion are not allowed

For more information about the campaign and activities, visit Nutella’s facebook page.

About Nutella

Nutella® was created in 1964 thanks to Mr Michele Ferrero; it was based on the recipe for Giandujot developed in 1946 by his father, Pietro Ferrero – confectioner and founder of Ferrero – in Italy’s Piedmont area. Nutella is made with a meticulous selection of high-quality ingredients and an exacting, artisan-inspired production, which results in the unique hazelnut spread that millions of people around the world love. Nowadays, the popular hazelnut spread with cocoa is available in around 160 countries.

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  1. I would like to dedicate a jar of Nutella to my dear wife. She has showered me with so much love having brought up two of our little ones while being a committed working mother. Thank you so much for being such a remarkable inspiration. #Nutellamessenger and #NutellaSEA
    Message on bottle, “Love U dear”

  2. Ever since she was a little girl, my niece Sheena had always wanted to be a teacher – a dream that she achieved. She’s now a teacher at a rural school in Carey Island. It is a considerable distance from her home, yet she wakes up early every morning to get to work every day. Why I find this inspirational is because she could easily get a transfer to a school closer to home, but she hasn’t. Why? Because she in invested in making this school a better one. This is an admirable trait and I truly appreciate. I hope she wins the #nutellamessenger jar.


  3. Small in stature but big in heart is my ex-colleague and bff Ms. Yasmin Yusoff. When I first met her, she was reserved and gave off a rather standoffish vibe. However, getting to know her I realized that she was sweet and kind. However, she also had a bit of a laser mouth and would not put up with any sort of injustice – especially towards animals. People assume that she’s the quiet type, which she can be, but once you get to know her she can be vivacious and totally fiesty and refuse to budge from her stand. Sometimes, I think she can be quite hard hearted – but only because it’s made of pure gold.

    The message I’d like printed for her is “fiesty tudes”

    #nutellamessenger #nutellaSEA

  4. I’ve known Jia Haw for quite a while now and I must say that he is definitely a wonderful edition to my life. Always a gentleman, Jia Haw represents old fashioned values – being kind, nice and chivalrous and hold many “modern” qualities as well – treats women as equals and non-judgmental (for the most part). He inspires me because he has intelligent without being a know it all, has a great sense of humor and is open to new experiences.

    Jia Haw’s message should be “#exitsgroup”

    #nutellamessenger #nutellaSEA

  5. You know those really sensitive souls who just feel everything and have enough tears for the world? I do too. In my case, it would be a close friend of mine, Ivy. She’s so tender hearted that sometimes, I just want to pick her up and tell her that everything will be ok. However, tiny as she may be, I believe that she was given the strength to feel the pain of the world. This is something that baffles me because as much as she may cry, feeling the pain of the world, she is also a tough cookie and definitely handle all the emotions that the world throws at her. This is what makes her really special and why I’d like for her to win a jar of nutella from the #nutellamessenger contest.

    Ivy’s message “bye girl”

    Thank you #nutella #nutellaSEA

  6. The person who inspires me a lot is my ex-colleague turned bff Kamini Rajendran. Throughout my time knowing her, she’s always been an advocate for animals and is constantly rescuing strays – either from drains, roadsides and even from the dog-catchers! Not many people have this level of dedication and I’m constantly in awe of how she pours her heart and soul into it. The best part is that she does not just rescue them – she also painstakingly works hard to foster and re-home them. Her heart is so big and I’m so proud to have her as a friend.

    Message: hisssssssss

    #nutellamessenger #nutellaSEA

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