Licensing Day at the Frankfurt Book Fair
Whether it be Star Wars or The Little Prince, the successful licensing of characters and designs to non-book producers like the toy and
clothing industries are a lucrative source of revenue for publishers. The USA and Canada generate 67% of global sales of licensed products, while Western Europe with 22 percent has room for improvement. (Source: The Licensing Newsletter 2009)
In order to grow the trade between licensers and licensees and help the industry continue to network, Friday at the Frankfurt Book Fair (10 – 14 October 2012) will be devoted to Licensing. With a half-day seminar, a tour, and a Happy Hour, the Licensing Day boasts a range of events, which can each be booked or visited individually. (Some require a registration and fee.)
Overview of the programme for the Licensing Day on 12 October 2012 (Friday):
11:00 am – 11:45 am
Frankfurt StoryDrive Conference: “Crossmedia Brand Building: Star Wars”
Hall 4.0 Foyer, Room Europa
12:45 pm – 2:15 pm
Book Fair Licensing & Merchandising Tour
Meeting point: StoryDrive Info Desk, Media & Entertainment Area, Hall 4.0 Foyer
2:30 pm – 5:30 pm
Seminar: The best of both worlds: Publishing meets merchandising
Hall 4.C, Room Entente
6:00 pm – 7:00 pm
Licensing Happy Hour
StoryDrive Lounge, Hall 4.0 Foyer
For inquiry and further information:
www.book-fair.com/licensing
Photo credit: http://www.book-fair.com
5 Comments
beatnotbomb
Di Malaysia, dah banyak kesedaran tentang pentingnya product licensing? Western dah lama mengambil berat perkara ni.
emila
Yes, it’s good if we can practice this. I am working my way to get some of my characters to be licensed during this bookfair.
Syuq
Ermmm.. topiknya saya agak kurang fahamlah k.Em. Mungkin lebih faham nanti setelah k.Em dah melaluinya dan berkongsi di blog.
emila
Tak apa. Nanti dah pergi nanti, Kak Emi boleh explain dengan lebih lanjut dalam blog post akan datang.
Fara
dalam dunia tanpa sempadan ni.. susah nak jaga hakmilik kan kak? plagiat satu hal lagi.. tak amik tapi tiru pon satu lagi.. org2 kreatif tapi tak bebas berkretiviti sbb hakmilik dicuri.. apa2pun hope usaha akak ni berbayar! 🙂